Coming soon to Crewe, Worcestershire and Rugby

Coming soon to Crewe, Worcestershire and Rugby




Franchise with Us

Interested in franchising with Waffle & More?

As a potential franchisee, you’ll have the opportunity to dive deep into our robust franchise system and understand how we’ve been delivering delectable waffles and more since 2014. 

We’re looking for partners who can meet our high standards and contribute to our brand’s growth story.  So, get ready to enjoy this enlightening experience, and let’s explore the sweet possibilities together. 


Get In Touch


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Our Email Address:


all locations


Our Branches


21 Broad Walk, Harlow, Essex.CM20 1HX


101 Lower Clapton Road, Lower Clapton, E5 0NP


3-5 Corporation St, Corby NN17 1NG, UK


Coming Soon



Coming Soon



Coming Soon




our history

Our waffle business is family-owned and operated, and our recipe has been passed on from generation to generation. 

We have been making delicious waffles and desserts for decades, and we love to share our family’s love for sweet delights with our customers.

our mission

Our mission is to delight every customer with our family-recipes, prepared using the highest quality ingredients sourced from local, organic farms. We strive to offer an enjoyable, budget-friendly experience, complete with unlimited access to our fun-filled arcade games.

our vision

Our vision is to be more than just a waffle house; we aspire to be a destination for families, friends, and individuals looking for a memorable experience. We aim to cultivate an environment that promotes fun, friendship, and food, all while maintaining freshness and quality.

Our History

Our time-tested recipes have been handed down through the years, preserving the authentic taste that our customers have come to love. With decades of experience in creating mouth-watering waffles and desserts, we take pride in sharing our family's passion for sweet delights.


team members


Introducing Our Team Members




Talk is cheap. Here's what our customers think!


Alan Wright

Managing Director

Alan has been a master baker most of his working life, having started in the trade aged 13 years. He started his own cake business at the age of 21, supplying bakeries around London with specialty iced cakes.

In 1999 Alan opened his first retail bakery, introducing egg free fresh cream cakes to the retail market. Alan joined cake box in 2016 as audit manager and consultant, he was later promoted to property manager.

In 2022 Alan joined forces with his wife leva to start Waffle & more dessert business.

Ieva Wright

Operations Director

leva came to England 2003 in search of a new life. She has a degree in nursing, and went in to do several nursing positions before progressing to district nurse at senior level.

She met Alan and got involved in the Cake Business and decided to give her nursing career and join Alan as a cake box franchisee where she progressed to become a trainer for new cake box franchisees.

leva and Alan have established the Waffle and more brand, introducing retro arcades and private hire at each venue.

Pardip Dass

(ACMA), Finance Director

Pardip is a qualified management accountant with over 25 years experience as an accountant within the hospitality industry.

His roles have included working as Business Analyst for Starbucks Coffee Company as well as being Financial Controller for Chez Gerard Restaurants and Finance Director at Realpubs.

Pardip was previously the Chief Financial Officer at The Eggfree Cake Box which business he co-founded with Sukh Chamdal.

Roseline Babul

Human Resources Director

Rose is a human resource executive with over 10 years of responsible and progressive experience in human resource management.

Her professional experiences include executive level management, strategic program management, training/employee development, resource and budget forecasting, organizational development and complex employee relations.

She brings to Waffle and more her passion of employment law and business development.